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First, place the camera about 8 feet away and have the lens be at the talent's eye level or slightly lower in order to make the camera appear more dominant.
Next, the Key Light should be a diffused light, which is placed about 45 degrees from the talent's nose. Have the center of the light be as high as the top of the talent's head to create a natural looking nose shadow. Ideally, the nose shadow should fall in the crease on the cheek of the smile line. You should also use a white bounce reflector to diffuse the shadow on the opposing side. Be sure to keep the bounce card outside the camera's view.
Then a Kicker Light should be placed behind the talent the opposing side of the key light. This light should be higher than the talent, about a foot above their head. This will make a rim on the edge of the talent, making it so you can clearly distinguish the talent form the background.
Finally, you can add a background light if desired. This light is goint to light up the back area behing the talent.
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